Brand Explanation

The Jireh sign uses abstract outline of “Jireh large plant base” as it’s the base structure and combines “Yi” which is the name and “Tian” which means land together. By the contrast of green color, it is like the field where crops grow and seems vast, extend and full of life.

Therefore, it shows that Jireh people are in deep love with the plough land and green nature. At the same time, we believe that “One reaps no more than what he has sown” which is a symbol of life and harvest. Planting in nature, thanking nature and rewarding society. The whole sign is green, healthy, unity, order, steady, and it also has high tractility.